Monday 8 February 2016

Broken iPhone upgrades – can you have a second bite of the Apple?


Great news for iPhone users with damaged devices!  Apple are soon to launch two new update incentives.  The first will allow you to update an iPhone by trading in a devise with a damaged screens, broken cameras or buttons.  The other new scheme is that Apple Stores will offer to install screen protectors for their customers.

Apple’s current trade in programme invites users to trade in older phones for credit towards a new iPhone model, but this deal excluded handsets that were damaged, but this is set to change.  To my mind, you are more likely to want to trade in a broken item than one that is just dated, so I think this is a good move by Apple to retain their iPhone users.

The new upgrade scheme is open to users of iPhone 5s, iPhone 6 and 6 Plus devices with damaged screens, cameras and buttons.

It is thought that by giving credit for these damaged devices will encourage users to upgrade rather than attempting to repair their iPhones.  So, it could be a wining option for both consumers to save money on a new product and for Apple for selling more units.

The second will see Apple Stores offering to install plastic screen protectors.  I don’t know about you, but I’ve tried applying a screen protector to my phone before now, with interesting bubbly results, so I would happily pass this task over.  It is thought that Apple will have dedicated machines that will install the screen protectors, which should make for a precise installation, however, should the installation go wrong Apple will offer a replacement screen protector and attempt the installation again.