13th July 2015 saw the launch of Eircode, Ireland’s new
postcode system, which has the potential to revolutionise ecommerce deliveries
for the Country.
Previously addresses in the Republic of Ireland were less
specific and rural addresses were formed by the county, nearest postal town and
the townland. A townland is specific area
only found in Ireland, it is a small division of land of ancient Gaelic
origins. This method of creating an
address means that the same address can be used for a number of premises. This is complicated further as not all rural
properties have house numbers or names so identifying a destination could prove
problematic to those unfamiliar with the area.
The problems is lesser in urban areas as addresses are
specified by County, town or city name, road name house number and flat or
apartment number.
Now with the Eircode system every home and business will
have a unique postcode. The system,
developed by Capita Ireland, has caused a divide in support as the codes are
comprised of an area coded, called the “routing key”, consisting of a three
characters and a unique identifier which is a generated four character code
made up of a selected set of numbers and letters.
The nature of the formation of these codes means that
neighbouring premises will almost certainly have different postcode endings, so
an input error or transposition of a part of the code has the potential of
sending you far from where you need to be.
Which is not ideal in an emergency, for example.
However, a positive side is that with the correct details
you are guaranteed to locate an exact destination using an Eircode, which is
unlike the systems in use in many other counties, where a postcode is used for
a range of addresses, and you are reliant on a house number or name to find the
exact address. So, the Eircode system
has the ability to improve the speed and accuracy of deliveries which will
support ecommerce growth and can make navigating journeys more efficiently;
that is if the system is embraced by all individuals and companies, as at
present the use of Eircodes is optional.